ANRK
 

 

AR PROJECTS

 
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Spatial computing will fundamentally change how we interact with the world, and each other. We’re exploring this future today, through in-house R&D, collaborations, and product development. We are a Snapchat Official Lens Creator & Creative Partner, an Instagram publisher, and a Magic Leap developer.

 
 
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DRIFT PUZZLES

Try on Snap - Soon on Instagram

 

As part of the first steps of exploring our new in-house immersive narrrativr scifi Drift, we are developing beautiful puzzle objects. The challenge is to unlock them, and discover what is inside. There are currently three puzzles, each built in Snapchat Lens Studio, using a combination of 3d modelling, high-end shaders, and javascript code. In terms of technical complexity, these puzzles about as far as Lens Studio has been pushed to date. And we are working on pushing it even further for new puzzles, coming soon.

 
 
 
 
 
 
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DEATH STRANDING

Try on Snapchat

 

We are huge fans of the work of Hideo Kojima, and the news that has been released so far about his upcoming game Death Stranding got us so excited, we decided to build out own mechanical arm. Using Snapchat Lens Studio, and combining multiple layers of segmentation as well as animations you can control by changing your facial expressions, now you too can enter the world of Death Stranding.

 
 
 
 
 
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VOLUMETRIC CAPTURE

 

We worked with Metastage, the Microsoft powered volumetric capture studio in Culver City Los Angeles, to experimenting with bringing high-resolution volumetric captures into Snapchat. This is an unreleased experiment, but it shows the power of real human characters being visible as a filter, anywhere in the world. More experiments are ongoing.

 
 
 
 
 
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UNITY WAYFINDING

 

The Cannes Festival AR App, the first-ever AR app to enhance what was already a thrilling event. Fueled by Unity 3D, Apple’s ARKit and Google’s AR Core, festival-goers were able to follow along with the schedule of events, select a seminar or point of interest, and seamlessly be guided to where they want to go through a custom pathfinder. Also included nine unique AR experiences, including immersive portals, AR photo filters and mini games. They were able to party on a yacht in true Cannes style, or rev the engine of a vintage Bond car and wander around a museum of the history of fashion in Cannes.

 
 
 
 
 
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SCIFI VISOR CONCEPT

Try on Snap - Soon on Instagram

 

This future wearable AR headset is a concept design we are developing for Drift, our in-house immersive narrative scifi experience. The visor is aimed more at an enterprise target audience, with a field-of-view that covers your entire peripheral vision with a layer of digital, 3-dimensionally tracked data and information. Try it for yourself, right now on Snapchat.

 
 
 
 
 
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OTHER LENSES

Scan Codes to Try On Snapchat

 

We publish new face filters for both Snapchat and Instagram, on a weekly basis. You can subscribe to us for updates by clicking here, or by following us on Instagram.

 
 
 
 
 
 
 
 

Lets make some AR magic together

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